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电器企业将转战三、四级市场家器产品的销售主要集中在城市一、二级市场,三、四级市场潜在需求还没充分挖掘。一、二级市场竞争激烈,必然伴随着运营成本的提高,缩小了利润空间。而在稳定发展的经济大环境下,消费水平和消费能力的日渐形成,三、四级市场会日渐启动。电器企业必将加速转战三、四级市场的步伐。产品的系列化、渠道的多样化、人员的素质化、营销的战略化是企业全面攻占新市场必不可少的战略武器。电器企业必须不断地增强多元化的综合竞争力。
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